Piloten 332 Posted September 14, 2016 I have long been an admirer and owner of Ball watches. As with many people, I say fairly frequently that I am largely immune to marketing; I would have purchased a Ball regardless. I really have to take my hat off to their marketing. I receive their emails and have noticed something very intelligent. Their emails of course have the Ball logo writ large on top. However, the following text only mentions Ball and concentrates on the partner of the ad. Free diving, exploration, space flight and today, land speed record. The ad only mentions the watch in passing and concentrates on the wearer. Today's ad is about the Thompson family land speed record and for the first time, clicking on the ad takes you, not to Ball but to the Thompson page. In fact, nowhere does it even mention which model watch(es) are involved. Brilliant. -J Share this post Link to post Share on other sites
trailboss99 997 Posted September 14, 2016 Risky but yes, brilliant. It takes guts to use that kind of strategy and full marks to Ball for being confident enough in their brand to do it. Share this post Link to post Share on other sites
