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jdoe

Bovet Fleurier

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jdoe

From Bovet Fleurier

 

In the 1830s Bovet established a manufacturing facility in Canton (Guangzhou) as well, but because of the restrictions enforced as a result of the Opium Wars, they had to close that facility and open a smaller one in Macau. It was about this time that the company created a Chinese name to more effectively market to the middle class. The Chinese name for Bovet, "Bo Wei", became a common noun for watch in China for many years.

 

The market in China for the watches collapsed around 1855 because of competition from France and the United States, and because there were a tremendous number of Chinese-made counterfeits.

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